Discovered an amazing thing this week from a software vendor who is currently changing all their documentation and website to the American spelling of English from the English that is used in England, Australia, New Zealand, South Africa, etc, etc. Apparently their market research has shown them that if people from non-American English places see American spelling they just think “Oh, that’s American spelling.” The Americans, on the other hand, see non-American English spelling and simply think “That’s wrong, these guys can’t spell!” Bloody typical!